It's pretty and original, evoking some serious thoughts and moods. It seems to be different things to different people, incarnating the phrase, "Beauty is in the eye of the beholder." Well, this beholder thinks this is precious, and to me, it represents the key to a mythical and secret world, made known only to the truly deserving.
It depends, we usually work with charms and watch parts, but sometimes people want specific pieces and we'll special order those, like this dragon charm. Sometimes we use molds, it just depends on what people want and what price they want to pay